MARKET RESEARCH: MARKETING AND SOCIOLOGICAL RESEARCH
FROM THE OLYMP MARKETING RESEARCH CENTER

MRC "Olymp" conducts sociological and marketing research in Moscow, and in any other cities of Russia. Moreover, the company's specialists also work abroad — in Europe, the Baltic States or the CIS. If you need to study the target audience, customer demand or other features of a certain segment, you can safely contact the Olymp Marketing research agency.

The specialists of the center know that there is no universal approach: each client is a special working environment. MRC "OlYMP" selects an individual approach to solving the tasks of each customer. In fact, we do not just conduct marketing research for you, but give a comprehensive approach to solving business problems.

Depending on what tasks and goals the company faces, the contractor offers research methods. Among the most common, the following types of marketing research:
product research (assessment of competitiveness and consumer characteristics, testing of new services and products, their concepts); research of representatives of the target audience (identification of needs and preferences, determination of motives and values); brand monitoring (advertising research, analysis of price and marketing indicators).

In order to realize the set goals and objectives, the Olymp Marketing Research Center uses the most modern methods, including its own unique methods of market research, as well as the experience of foreign colleagues. At the moment, the specialists of our center use the entire arsenal of tools for market research that exists in the modern world. Traditionally, methods can be divided according to the type of results obtained:

• qualitative research (focus groups, interviews, workshop);
• quantitative research (various surveys, traffic measurements)
• additional research (car clinic, mystery shopping, accompanied shopping, video reports).

Our marketing research agency has existed for more than ten years and rightfully occupies one of the leading places among companies working in this field. The main area of work of our center is marketing research in various areas of the market. One of the main advantages of the MRC "Olymp" is a careful selection of personnel. The center employs only specialists with extensive experience in the field of marketing: all employees regularly undergo additional training and internship, which, of course, has a positive effect on the quality of services.

During the agency's work, specialists have successfully implemented research projects in various fields: oil and gas production and processing, tourism, insurance, labor market, car market, procurement, communications, trade, catering, education. The specialists of the center have hundreds of implemented projects behind their backs. Olympus has received such a high level of trust from leading domestic and global companies thanks to a special approach to project implementation: specialists are introduced into each sphere, gain in—depth knowledge and create a unique product - a complex of marketing research of competitors and consumers, which allows you to get the maximum necessary information.

By the way, only one thing can help to correctly determine the type and instrument of research — competently formulated goals and objectives. Alas, such a situation is rare. In most cases, the work is based on the following scheme: the initiator of the study (the head of a department, direction or division of a large firm) turns to a full-time marketer who assigns the task to the contractor. However, the goals and objectives of the study, as well as the hypothesis of these two specialists may differ seriously: the marketer tells the specialists of the CMI his vision of the problem, and the initiator is waiting for completely different data. As a result, the customer is wasting money: the study was conducted qualitatively, but everything rests on an irrelevant result. In order to avoid such situations, we strongly recommend holding a preliminary meeting, which will be attended by both the initiator, the marketer, and the performer.

The organization of marketing research is a rather complex process. As soon as the goals and objectives of the study are determined, the next stage comes — the choice of the type of research. Depending on the goals set by the customer, for which he needs data, you can choose one or more types of research. By the way, the choice of methodology largely depends on the venue: marketing research at the enterprise, on the Internet, on commodity markets, in the field of goods and services and the banking industry will be conducted in different ways. In particular, the choice of specialists who will implement the process of working "in the fields" depends on the place.

The cost of services depends on the required target audience and the chosen research method, each of which has its own pricing principle:
focus group (development of tools (guide/focus group script) + respondents' recruit + payment for moderator's work + remuneration for participants + transcription + analytics (writing a report); in-depth interview (development of tools + payment for interviewer's work + respondent's recruit + participant's remuneration + transcription + analytics (writing a report)); hall-test (development of tools (questionnaires) + payment for the work of interviewers + rental of equipment + remuneration to respondents + data entry and processing + analytics (writing a report); other quantitative research (development of tools (questionnaires) + payment for the work of interviewers + data entry and processing + analytics (writing a report).